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3 Tips on Efficiently Marketing Vacant Rental Properties to Quality Tenants

Updated: Jun 2, 2023

Ideally, every property would be occupied all the time. However, there are times when the landlord will have no tenant. Filling it out as soon as possible requires top-notch marketing skills. While there are many ways to advertise, we want to share out top 3 tips to market effectively.

Appealing listing

The first step is to have an attractive listing, which requires thought and planning. When a potential tenant or buyer is looking for a home or rental, they want to be able to picture themselves in the space and imagine it as a potential new home. The listing needs to be visually appealing, informative, and detailed.

One of the most important things is that the photos are high quality and inviting. Property managers or landlords should hire a professional photographer to put the place in the best light. Try to capture all of the property's highlights, such as the view, backyard, kitchen, and other unique features. The pictures should be cropped and edited to emphasize the best parts of the property.

In addition to the visuals, it’s good to provide potential buyers or tenants with as much information as possible. Be sure to include the basics, such as the size and number of bedrooms and bathrooms, but don’t forget to mention any extra amenities that could be appealing, such as a pool, close to public transportation, parking, etc.

In the description, use inviting language to draw in potential buyers. Offer reasons why they should be excited to move into the home, such as the location or the nearby amenities. Try to use engaging, descriptive words to paint a picture of the home and the lifestyle it can provide.

Don’t forget to highlight any recent renovations or updates to the home. If the property has been freshly painted, had new appliances installed, or had other recent upgrades, it will be much more appealing for potential buyers.

Effective online and offline promotion

Both online and offline marketing strategies are important for promoting a listing. A combination of the two will speed things up.

Online promotion is essential for reaching a wider audience who may not be aware of the listing’s availability. The strategies include utilizing popular rental listing websites, optimizing the listing for search engine visibility, and leveraging social media channels such as Facebook, Twitter, Instagram, and YouTube. Ideally, property managers should create an online presence for the listing on various social media platforms, as it not only increases visibility but also allows for building relationships with potential renters. According to these Clarksville property managers the person in charge should also use visual content such as photos and videos, as it is more likely to draw the attention of people scrolling through their news feeds. Additionally, inviting former tenants to review the listing on social media may generate positive comments and referrals, leading to increased credibility.

Offline promotion strategies include placing ‘for rent signs near the listing, advertising in local newspapers, distributing flyers, posting on neighborhood bulletin boards, and partnering with local real estate agencies. To maximize the success of these efforts, property managers and landlords should pay attention to details such as the sign's size and font, the advertisement's content, and the distribution channels' reach.

Application process

The tenant application process should be as easy as possible while still effective. In an ideal situation, they should strive to make the application process as streamlined as possible. This means that the property manager should create an online application form that requires a minimum of information while providing enough information to make an informed decision.

The process can be made easier with a fully optimized form for mobile devices and only requires the information necessary to evaluate a potential tenant. According to WGPM this would include the applicant’s contact information, current and past rental histories, employment history, and references. The property manager should also make sure that there is an option for the applicant to upload a photo ID, proof of income, and other required documents for easy submission through the application form.

The application process should also be secure with private information. The property manager should ensure that all personal information is encrypted during transmission and stored securely. More so, the property manager should check the applicant’s credit report and criminal background to make sure that the tenant is reliable and responsible. They should also ensure that applicants know their rights and responsibilities as tenants.


With the right strategies, landlords should be able to find their ideal prospect in no time. We also want to mention that property managers with experience have a lot of ways to market the property in their network. Following these tips can take this process to the next level, ensuring both professionalism and efficiency.

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